Enhanced Requirements and Standards
1. The member company shall not make false or unreasonable claims, promises or guarantees.
2. The member company's rates and terms are to be clearly identified, accurate, and not misleading.
3. The member company shall not sell or guarantee retainers, dockets, cases, or clients and must keep clear of non-lawyer fee splitting rules.
4. The member company shall take reasonable efforts to comply with ABA advertising guidelines.
5. The member company shall conduct due diligence on all media and lead sources.
6. The member company shall make reasonable efforts to comply with the TCPA.

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