How We Grew the Mass Tort Alliance: Best Practices to Run a Successful Mass Tort Campaign Post iOS 14

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Who is The Mass Tort Alliance?

The Mass Tort Alliance was created to help individuals who were injured by defective products by connecting them with the right attorney for their situation. We leverage our relationships with a nationwide network of experienced trial lawyers to make sure that injured consumers maximize their chances of recovering compensation from negligent corporations. Affected individuals see digital ads for ongoing mass torts on various online platforms where they can start building a case within minutes, and start down the road to recovery. Finding these affected individuals relies heavily on strategic targeting, which can become a complex web of demographics, psychographics and other data points. Recently, the introduction of Apple’s iOS 14 has rewritten legal marketing’s playbook on how to find these leads, convert leads into cases, and collect insightful campaign data.

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21 Law Firm Marketing Strategies Lawyers Should Be Using in 2021

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By: Jason Hennessey, Founder & CEO, Hennessey Digital

Looking to grow your law firm in 2021?

While the legal industry presents some fierce competition, you have many strategies at your disposal to put your firm on the map.

When it comes to generating leads, traffic, clients, and revenue for your firm, there’s nothing better than Law Firm SEO strategies and effective digital marketing.

Here are 21 tactics you can use to grow your firm in 2021 and beyond.

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The Post-Pandemic Plaintiffs’ Law Firm: Successfully Adapting to a Changing Legal Environment

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By Elizabeth DiNardo, Esq. & Kimberly Gomlak, MBA | Counsel Financial

As the legal system continues to be subject to changes brought about by the global pandemic, many law firms are looking ahead and acknowledge that some adaptations are here to stay. We explore how contingent-fee law firms have navigated the current state of the legal system and their outlook moving forward.

Having surpassed the one-year mark of COVID-19 regulations and closures impacting the court system, almost every firm has modified their operations over the last year and a half. The fate of the traditional office environment remains to be seen. Though some law firms have opened their workplaces on a limited basis and courts have resumed varying levels of activity, many are still uncertain as to what the office dynamic will be once the preventative health and safety measures associated with COVID-19 are fully lifted.

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Convert More Of Your Mass Tort Leads Into Paying Clients

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Like most law firms, you’ve likely invested a small fortune in marketing campaigns to generate new business leads and attract more clients. Although your marketing efforts have produced increased inquiries and contacts for your firm, the results may not be translating to increases to the bottom line.

If your law firm is not hitting its revenue goals, you may need to re-evaluate your client intake process. According to Hennessy Digital’s 2021 Lawyer Response Study, which measured how long on average it took for law firms to respond to lead form submissions, more than 40 percent of law firms are leaving leads “on the table,” meaning they’re not following up with potential clients who are reaching out with inquiries. And, only 15 percent of law firms are responding to online leads within the right amount of time (5 minutes or less).

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How Advisory Boards Can Help C-suite Executives and Boards of Directors (BoDs) Navigate Today’s Economy

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Pamela Barnhill, offers her take on how Advisory Boards can assist businesses looking for growth opportunities in an evolving market.

Looking back at 2020, there were a lot of unknowns that businesses had to deal with. Those issues impacted both the daily and strategic decision-making of corporate leadership teams and boards. Meanwhile, we also saw massive cost cutting, as well as innovation and increases in productivity (from employees working remotely); with all those adjustments driving profit stability and even growth in many industries. As we move further into 2021, the remote workforce will continue to be a hot topic. It will involve intense debate on all sides as contractors, employers and businesses seek to come back together in a way that is acceptable to everyone, as well as provide a balance between productivity and in-person collaboration. Using a0dvisors and their networks can be, and is, a valuable resource to drive both internal and external strategic relationships and sales channels.

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Factors Affecting Claim Filing Rates in Class Action Settlements

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Matthew Potter, Senior Strategic Advisor at JND Legal Administration

Class action claim filing rate is the rate at which noticed class members complete all steps required to submit a claim to receive compensation from a settlement. This article outlines factors to consider as you develop the terms of your settlement, and specifically the claims process class members will need to follow, to maximize class participation and optimize filing rate.

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The Automation Foundation: Modernizing Your Legal Case Management

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The Automation Foundation: Modernizing Your Legal Case Management

Why Automate Your Foundation?
  • Increased Efficiency Stripping tasks down to their simplest forms, then analyzing the minutes required, opens the door for how to maximize your staff’s time. The ability to automate exposes the multiplier effect on the time that menial tasks require; a strong automated foundation controls that time.
  • Increased Accuracy The more times a task is repeated, the more likely inaccuracies occur. Automation guarantees completion of tasks, to the standards you specify. A strong foundation, built around automated case management tasks, makes relentless accuracy the norm.
  • Increased Client Satisfaction Satisfied clients are critical, but your bottom line depends on a balance: your attorneys also need to work with new clients. Nurturing a positive attorney-client experience requires careful attention. Automation assures more of this follow-up without more time.

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5 Law Firm Marketing Strategies for 2021

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When it comes to law firm marketing strategies in the modern world, it is important to consider what will make your approach distinctive and appealing. Neither law firms nor marketing are new industries, but they each have components that your firm can leverage for brand awareness in 2021.

Once you begin to develop a unique marketing plan, the returns will be exponential. A thorough approach will include guerilla marketing, grassroots, efforts, and sharp digital targeting.

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HITECH Makeover

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As Americans enter the year 2021, we are reminded of the huge impact technology has had on so many industries, one in particular, the world of Health Information Management. For the past 10 years the Office for Civil Rights and the Department of Health and Human Services have sought to utilize technology to create secure, comprehensive, and accurate health information systems by way of Electronic Health Records (EMR). The American government has subsidized the cost of implementing EMR technology for hospitals and doctors’ offices around the country to further this effort. The goal being ease of access and to reduce the cost of medical records, eliminate paper, and allow patients to have control over their own health information.

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Reach Far and Wide To Find Your Ideal Plaintiff

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Introduction:
My goal for this article is to illustrate various ways to adjust your marketing and your image to address the changing landscape in media as well as market conditions resulting from the Covid pandemic or other eventual market stressers. I will examine marketing from a local and national approach and from the perspective of a single lawyer practice to a massive firm. What a strange time to be running a business. Practicing law right now is especially challenging. Dockets have been delayed and single event practice areas such as Motor Vehicle Accident saw declines in their case acquisition potential as the number of drivers on the road nationwide was greatly reduced. While Covid-19 is the unicorn of ongoing distractions that can negatively affect a campaign, market disruptions have always been present. How you adjust to these curveballs in day to day outreach will determine whether your win or lose. Today, things just keep moving in the direction of different. What we do now will in large part define our businesses for years to come.

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