Google Maps can help potential clients find your law firm. The web service provides detailed information to those looking for a business. So, if an individual recently injured in a car accident searches “lawyers near me,” law firms close by will come up in search results.
The good news is there are ways you can optimize your Google Maps presence and rank higher! First, ensure you are using your Google My Business to its fullest potential. Claim your listing and fill out all of the information. Add photos, your hours, phone number, address, etc., and make sure all your information is always up to date.
Here are some ways according to Alex Amor of Thomas Reuters to improve your presence on Google Maps:
Research
Figuring out where you show up on Google Maps can take some time and depend on location. Typically, business or law firms that are closer to the potential client will show up closer to the top of Google Maps. If you are located on the north side of town and the client is on the east side of town you are less likely to show up.
The best way to know when or where you show up on the Google Maps search is to test it for yourself. Go to Google Maps and type in your firm’s name. If your firm does not show up in Google Maps then click on the “add a missing place” button and provide the firm name, category, and location. If your listing is unclaimed, click ”claim this business” and follow the prompts to prove you are the proper owner of the business listing.
Once you’ve confirmed you are there, try typing in key phrases into Google like “law firms near me” to see where you stand. You may want to use an incognito window or a device or browser you don’t typically use so your past history does not affect the search results.
Consistency is Key
Information on your website is key to helping your Google Maps location. Make sure on every page of your website your address, firm name, phone number, and practice area are listed in the same way. You will also want to make sure your Google My Business page has the same and correct information as your website.
According to an article by WordStream, another way to improve your Google Maps ranking is to embed a Google Map onto your website like on the contact page.
Reviews
Local reviews are important to Google’s search engine. The more reviews you have, and more positive reviews will ensure you will be at the top of a web search.
For more information on Google Maps for your firm, click here or here. For our blog on Google My Business, click here.
Interested in learning more about Advocate Capital, Inc.?
Advocate Capital, Inc. is the premier provider of strategic financial products and accounting services for successful trial law firms. It has served the plaintiff bar for 23 years from its headquarters in Nashville, TN, and enjoys a client base that extends nationwide. For more information, visit www.AdvocateCapital.com or call 1.877.894.9724.
