HITECH Makeover

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As Americans enter the year 2021, we are reminded of the huge impact technology has had on so many industries, one in particular, the world of Health Information Management. For the past 10 years the Office for Civil Rights and the Department of Health and Human Services have sought to utilize technology to create secure, comprehensive, and accurate health information systems by way of Electronic Health Records (EMR). The American government has subsidized the cost of implementing EMR technology for hospitals and doctors’ offices around the country to further this effort. The goal being ease of access and to reduce the cost of medical records, eliminate paper, and allow patients to have control over their own health information.

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Reach Far and Wide To Find Your Ideal Plaintiff

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Introduction:
My goal for this article is to illustrate various ways to adjust your marketing and your image to address the changing landscape in media as well as market conditions resulting from the Covid pandemic or other eventual market stressers. I will examine marketing from a local and national approach and from the perspective of a single lawyer practice to a massive firm. What a strange time to be running a business. Practicing law right now is especially challenging. Dockets have been delayed and single event practice areas such as Motor Vehicle Accident saw declines in their case acquisition potential as the number of drivers on the road nationwide was greatly reduced. While Covid-19 is the unicorn of ongoing distractions that can negatively affect a campaign, market disruptions have always been present. How you adjust to these curveballs in day to day outreach will determine whether your win or lose. Today, things just keep moving in the direction of different. What we do now will in large part define our businesses for years to come.

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Debunking 5 Common Myths About Your Law Firm’s Website Content

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By Dana Abatemarco – Digital Law Marketing, Inc.

Web pages, blog posts, attorney listings, podcasts, pics for the ‘Gram: in the world of online marketing, “content” covers a lot of ground. Whether you’re a thoroughly established law firm or a solo attorney who’s just hung up your shingle, strong content is going to be the backbone of your online presence. Without an experienced legal SEO copywriter, your chances of finding yourself on Page One are pretty slim. You need a writing team who not only knows what they’re doing, but understands what you’re doing, too.

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